Ehime prefecture is historically well-known for its diverse cultural values, such as haiku, calligraphy and baseball. The Ehime International Film Festival has been launched with the aim of promoting art and culture of Ehime from the perspective of motion pictures, and enriching the region’s diverse culture.

We were requested to design a logo which encapsulates the concept and ideas around the enterprise. We carefully mulled over the keywords, Ehime, films and culture, and came up with the motifs: a film screen and noren (暖簾), a traditional Japanese shop curtain. The logo symbolises the gateway to culture and spirit of hospitality. At the same time, it represents the shape of the letter ‘E’, the initial of Ehime. The horizontal form suggests the development and enrichment of the cultural level of Ehime through films. Through, We created the logo in the hope for it to become a symbol of the development of culturally minded human resources and cultural enrichment of the region.