The Seto Inland Sea scattered with some 500 large and small islands — on a Hill overlooking the landscape, the luxury hotel Setouchi Retreat Aoyagi having the architecture by the world famous Tadao Ando on its background Setouchi Retreat Aoyagi Culture Music Art Festival was held for 3 days.

The sublime atmosphere of the hotel and the festival is expressed with the images of the tranquil Seto Inland Sea and the neutral typeface. We are conscious of the use of blank space which brings out the tranquillity and calmness of the view of Setouchi and an academic nuance. The unprecedented attempt to provide an opportunity for people to come to touch with art and culture in the unusual location of Aoyagi led to the discovery of a new cross disciplinary value underpinned by the supports from wide range of spectators.