Make one third of your life more charming. THE BEDROOM SHOP sanbun_no_ichi a bedding supplier who specialises with custom made or select bedding and remake of down quilts. The name ‘1/3 (sanbun no ichi)’ suggests the length of time people spend on sleeping in their entire life. The motif of the logo is a scale which imply the shop’s physico-chemical approach to sleep and signifies the improvements in the quality of their sleep in the hope that everyone can satisfy the recommended length of sleep. Adding handmade and workshop like feels to it, we arrived at a universal logo design that is approachable but not affected by trends. The background colour we selected for a variety of sales promotional materials is light grey, which reminds of bedding or sleep. We were involved also with the design of the interior of the shop. We aimed to create a shop where the customers can enjoy learning about the bedding from the couple who own the shop and are specialists of sleep.