Ishida Seiansho, established in 1924, produces a sweet shop an’ patisserie Nanoka (7 days) for customers to enjoy the deliciousness of unsweetened bean jam every day. We were in charge of the graphic design, from naming and logo to packages. For the logo, time and changes of seasons which is associated with the name of the shop Nanoka, are symbolised with the shapes of the sun and rain.

A sleeve type structure is used for the package of the pound cake, the shop’s main staple. This package makes the cost and design compatible. We also created original froms which are related to each product and tried to achieve designs with both Japanese and Western feels, after a great deal of consideration and re-consideration. Different single colour is used for different product. This helps highlighting the rich variety and regional characteristics of their products.