ORIM is a towel manufacturer. We were involved in the package design of the “Mixed Check Scarf,” a multi-colored checkered scarf with a complex layering of colors. We tried to create a simple package design to convey the sense of materiality of the product itself and the five color variations in a straightforward manner. The transparent box-shaped package can be both freestanding and hanging, and is designed to appeal to a wide range of sales channels and targets. We designed the package to be both elegant and easy to pick up, making it ideal for home use as well as for gift-giving. The packaging is differentiated from our previous packaging, which emphasized familiarity, and has a face that will become an antenna product for the brand as a whole.