Mitsuhama is a port town located in the western part of Matsuyama, Ehime, with a wide view of the Seto Inland Sea. This district, which has prospered from fishing and commerce since the Muromachi period, is filled with gentle air while inheriting the smell and liveliness of the old times.

In the pretty town with history and culture situated ‘Watashi no Soba’, a soba cafО with the concept of ‘my (watashi no) soba noodles’ and ‘on the side (soba) of the ferry (watashi)’. It serves soba noodles made from 100% buckwheat flour, as well as sweets made from buckwheat and variety of health and environmentally conscious soba noodles. The word ‘watashi’ also comes from ‘Mitsu no Watashi’, the ferryboat operated nearby. The cafО’s approach to mix individuality and a sense of the times is reflected in a single diagonal line in the logo which is an abstract of a ‘coastline’ or ‘breakwater’ and also the shape of ‘I (watashi)’. The letters, which keeps distinctive characteristic of type printing, represents the traditional nature of the food, but by finishing it as simple as possible, the logo also maintains a modern look. While constantly exploring new possibilities for buckwheat, their endeavours to find one and only soba noodles continue.