A factory brand KOBO ORIZA Co., LTD., residing in Imabari, Ehime, a mountainous region with rich nature, has continued to produce items made of fabric with unique weaving patterns, such as stales and caps. We received a request from them for developing a total branding that represents the truly distinctive characteristics and stance of their brand. We have been in charge of the art direction and graphic design, from leaflets, product catalogues and various packages to the architectural designs of the shop and studio space including the interior design.

The basic design concept is finding a balance between their company activities with due humility as a factory brand, and honest and straightforward approach as an apparel brand. For the product packages we use a single line as the main element of the design. The line represents distinctive patterns created by their old type weaving machine and embodies their philosophy and corporate stance as well as their strengths. In addition, the catalogue of the products of their parent brand ‘kobo oriza’ is carefully designed so the catalogue itself can convey the brand’s concept and spirit, with the integrity of the design, tone of images, layout, specification, and so on. It not only works as introductions of their products but also expresses dignified presence of their products which can also be embedded naturally into our daily life. While the shop and studio space are based around the colour white, the use of different materials gives depth to the spaces. The interior design makes the visitors feel comfortable when they step in. At the same time, the layout of the shop works to draw their attention to the stoles that take the centre of the display.

 ‘The possibilities of woven fabric are endless.’ With our designs, we express the factory’s diligence and sincerity to keep offering high quality fabric that can be brought naturally into our everyday lives.