The fabric brand ‘SUIFUTOSHA’, an in-house brand of Kobo Oriza, was given birth in Imabari, a historical cotton textile production area. The brand’s concept is to connect water and people. While based firmly on the brand value accumulated so far, we have reorganized the branding with an eye on the ways of living in the future.

Towels are integrated into our everyday living, taking deep root with people’s lives. We created various designs based on the brand’s philosophy which redefines the notion of towels with the reliable quality backed by their experience. The comfort, softness, and familiarity of their products are expressed through the mood and appearance of the designs of the logo, pamphlets, and various promotional tools, as well as the printing and processing techniques used. Since many of the products are in the high price range, we were meticulous about achieving a natural, not overly luxury, finish, as an extension of everyday life, while maintaining the quality through the appearance of design of the promotional tools and processing methods.

What we sought through the designs with the sense of living and modernity was to embody the brand’s attitude to create towels that are combination between “individuality” and high quality using a different material and weave for each collection.