‘cafe En’ has opened along the main road connecting the city centre and Matsuyama Airport. We were involved in the creation of the logo, various promotional tools, and signs, as well as the organization of the shop’s concept. In this project we tried to find a balance between the lively street and the composed richness of the cafe.

The logo represents the word ‘encounter’, signified in the name ‘En (縁)’, and a sense of distance. By arranging the letter ‘E’ and ‘n’ symbolically with a blank space in between, we tried to express the sense of comfort and airiness in this place which is created through the appropriate sense of distance between the customers and the shop. Applied to the façade of the cafe, the simple and universal logo is noticeable with its understated yet unique look, even among the many shops lined up on the street. Similarly with the promotional tools, the horizontal rectangular shape complements the concept and conveys moderate uniqueness, while maintaining hand-made feelings with the texture of the paper.

The cafe with friendliness and unique identity is a place where a lot of people meet and make connections.