STROLL is a shop of tools for living with a concept ‘pottery and art, walking path of living’. Beginning with the renewal of the existing website, we were involved with the shop with the total design for logotype, various sales promotional tools. Living is the key idea

Putting importance on the sense of distance between quality and everyday life, we created designs in which sophistication coexists with hand-made feel. For the promotional tools, on the other hand, the designs are considered so that they deliver the sensitivity of the shop. The texture of the paper we use, history and intelligence felt through the typography, subtlety and quality expressed with the foil stamping – by allowing the characteristics of all these elements to be fully expressed, we tried to balance between sophistication and hand-made feel which are seemingly conflicting.