Enjoy it with your eyes and with your love. MEDETAIME is a specialty shop for Ehime sea bream that offers a variety of Medetai moments. The brand name ‘Medetaime’ is derived from the combination of ‘Medetai‘ (auspicious), ‘Tai‘ (sea bream) and ‘time’. Using red sea bream caught in the seas around Ehime, which boasts Japan’s largest production, Medetaime offers an overwhelming variety of processed foods of reliable quality that only a speciality shop can provide, including Ehime’s local dish Tai-meshi (rice cooked with sea bream) and a wider variety of processed products.

As the shop is located in a place with abundant tourist resources and is frequented by both domestic and foreign tourists, the design needed to appeal not only to domestic users, but also to overseas tourists and gift-givers. The logo was therefore created using a red and white, textile-like texture that expresses the concept of ‘medetai’ or ‘being happy’ and intuitively conveys a sense of celebration and splendour. The motif is simple and graphic, with the ability to be used on a variety of packaging, as a wide range of product development is expected. The design is both glamorous and elegant.

The time that passes in the shop, the moment when you think of the gift giver, the moment when you taste the food and the conversations and memories that spread from there and stay there. The company continues to develop delicious and beautiful products to accompany a variety of celebratory moments, from home use to gift giving, on special occasions as a link that transcends nationality.